Layer Longevity Programme

Persistent & strong,
lay long

With breed standards now exceeding a genetic potential of 100 weeks age at depletion and 500 eggs, our Layer Longevity Programme supports you in maximising the longevity potential of your hens, enabling them to produce more high-quality eggs for longer. This sustainable approach helps you build a dependable business while contributing to feeding the future.

Laying hen looking straight ahead

IMPROVED LAYER PERSISTENCY

MORE SUSTAINABLE PRODUCTION

Benefits

  • Icon of a shield

    Higher resilience

    Uniform flocks of well-developed pullets

    Better developed body frame

    Improved gut health

    Improved bone stability

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    Better performance

    Higher laying persistency

    Improved eggshell quality

    Higher feed efficiency

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    Improved sustainability

    Fewer hens needed to produce the same egg output

    Reduced carbon footprint

    Transparency on carbon footprint per kilogram of eggs

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    Contributing to welfare

    Better nutritional support at every stage of the layer life cycle

    Solutions tailored to flock performance and history

    Lower mortality

Farmer holding a tray of eggs with hens in the background

What is the Layer Longevity Programme?

With simplified access to nutrition expertise, including in-feed and on-farm solutions, the Layer Longevity Programme enables you to maximise performance, resilience and productivity. Develop a tailored nutrition programme that extends laying cycles and provides the support that hens need to thrive – from rearing to maturity. Because when it comes to improving sustainability and profitability, every extra week of laying counts.

Producing more eggs with fewer hens can also result in a lower carbon footprint per kilogram of eggs. And you can monitor this thanks to our MyEggPrint tool. It allows you to identify emissions hotspots and target climate mitigation measures in your own operations and in your wider chain – facilitating regulatory compliance and helping your products to stand out in an increasingly environmentally conscious market.

Read more about MyEggPrint

Why choose the Layer Longevity Programme?

  • Tailored, fit-to-flock
    approach

  • Icon of an egg

    Maintain 
    persistency in lay

  • Extend egg
    production cycles

  • Profitable
    and future-proof

  • Transparent progress
    monitoring

  • Icon of a hen and an egg

    One week of extra
    lay at a time

Our approach

What’s the best way to ensure your flock benefits from improved performance at every stage of the production cycle? By looking at the data! Based on a detailed analysis of your past and current flocks, we develop and implement an expert nutrition programme tailored to the specific needs of your hens. We then closely monitor progress and adjust as necessary to ensure producers can meet their productivity and sustainability goals.

Female farmer holding a layer hen

Better performance across the production cycle

  • Pre-pullet placement

    Support developing digestive system

    Improve nutrient utilisation

    Ensure proper skeletal and body frame development

  • Point of lay

    Develop sufficient feed intake capacity for rapid onset of lay

    Ensure proper calcium metabolism and medullary bone function

    Manage gut health stressors

  • 40 weeks

    Maintain optimal eggshell quality

    Manage egg size

    Ensure optimal liver function

  • >60 weeks

    Maintain optimal eggshell quality

    Manage egg size

    Ensure optimal liver function 

    Manage gut health stressors

Production line in a factory with eggs

Get in touch to find out more

Want to find out how the Layer Longevity Programme can increase your egg production and support sustainability? Contact your local Trouw Nutrition representative today to schedule a consultation and explore the benefits of this innovative programme.

Contact your local representative

Sustainability roadmap

We understand how making more
sustainable decisions becomes easier
with improved egg quality, feed efficiency,
and better hen care. This is why we
developed the Layer Longevity Program.