Unlocking Genetic Potential

Our LIFESTART science programme shows that calves should be fed elevated levels of high energy, low osmolality milk in the first months of life. This investment in early life nutrition gives a clear and sutainable return through higher growth rates, improved health, improved fertility and higher milk production.

LifeStart Science identifies that feeding at least 8 litres per day is a key factor in maintaining health and improving performance

High growth rates in the first few weeks of life have been shown to demonstrate long-term benefits on fertility, survivability and lactation performance providing a clear return on the investment in early life nutrition.

The key scientific principle behind the LifeStart Programme and the  observed increase in animal production is known as metabolic programming; whereby an animal’s productive potential as an adult is influenced by the growth achieved early in life.

In order to unlock the full genetic potential of the animal we must ensure their nutritional requirements are satisfied during early life, this in turn will support the development of a robust and resilient calf that provides the foundations for lifetime performance.

How to unlock genetic potential

Feed More Milk
Feed More Energy
Colostrum Management
Mineral Optimisation

Dowload our calf nutrition guides

Unlocking Genetic Potential Guide
pdf (2MB)
Practical guide to feeding calves
pdf (75kB)
Common Misconceptions of Calf Nutrition
pdf (93kB)

Blogs and Stories

Feeding calves at unrestricted levels

Early life nutrition
Getting calves off to the best possible start and optimising pre-weaning growth are the foundations of lifelong health and performance, reduced age at first calving, lower total rearing costs and lower total farm emissions.
16/03/2022

Rehydration The Unsung Hero Of Calf Rearing

Early life nutrition
Calf dehydration, mainly as a result of diarrhoea, is a major drain on dairy farm performance and is the biggest single cause of calf losses, according to Dr Laura Tennant, Young Animal Feed Technical Advisor with Trouw Nutrition GB. Read about the experiences of Hugh and Mary Ankers at Golborne Bridge Farm.
16/03/2022

BSAS 2024: Advances in youngstock science

Early life nutrition
Trouw Nutrition are excited to once-again be chairing the youngstock session at this year's BSAS conference. Following on from last autumn’s Trouw Nutrition Lifestart Calf Symposium, the youngstock session at the annual BSAS conference has been curated to showcase the latest advances in youngstock science. 
19/03/2024

Contact Us

Our Youngstock team consists of:

Georgina Thomas - Young Animal Feed Manager

Dr. Laura Tennant - Young Animal Feed Technical Advisor

Contact Us